Will Canon Announce New Lenses at IBC 2024?

Photography trade shows used to be one of the most exciting times of the year for people in the industry. This is where innovation and technology would inspire veterans and new generations of photographers about the medium. It was also a time for the community to come together for a meaningful discourse. However, in recent years, these events have become a farce, with more prominent trade shows like Photokina indefinitely suspending its operation. This leaves one wondering: how will camera manuf...